Jack Daniel’s love making whiskey and the people that drink it love everything about Jack Daniel’s – the whiskey, the barrels, the T-Shirts, the logo on a glass, fairly much any kind of memorabilia. So, as part of the 150th anniversary Jack Daniels’ decided to celebrate the drinker by hiding 150 barrels around the world with lots of cool stuff inside them, including a custom made drinks cabinet.  It became a global scavenger hunt that lit up Jack Daniel’s Instagram account and had everyone talking…and hunting.